Global players like Siemens, BASF, Volkswagen, Adidas are well known globally. For many people they are considered to be the drivers of Germany's economic power. This is just one part of the truth: most German companies are small and medium sized enterprises (SME, in German: Mittelstand). According to KfW bank they are defined in terms of annual revenue (at max. 50 million Euro) and number of employees (250 or less). Did you know...?
SME are the backbone or Germany's economy. If you think about doing business in Germany you should learn to understand the culture and genetic code of SME. They show some characteristics and particularities that differ significantly from global players. Some buzzwords: family-owned, flexibility, innovation, tradition, employees' commitment, product quality, start-up culture, customer orientation.